Real prevention
Technology applied in real-world environments.
WHERE WE COME FROM
Safe was born at Siali with a clear idea: if technology can see what is happening, it can also help prevent accidents.
We started working with local industrial companies, where we saw the challenges of workplace safety firsthand. Since then, we have evolved Safe into a mature, scalable solution ready for various sectors
our purpose
We believe in safer, more efficient, and more human workplaces. We use artificial intelligence to anticipate risks, help companies make decisions, and protect what matters most: people.
Technology applied in real-world environments.
Fewer accidents, greater well-being.
We work hand in hand with our clients.
Every project makes us better.
CEO
A graduate in Industrial Electronic Engineering and Automation from the University of Cantabria, Sergio Pesquera Valadés leads digital transformation from an innovative and human perspective. As CEO and co-founder of Safe, he heads the company's strategy and growth, driving artificial intelligence solutions designed to redefine industrial efficiency. His focus is on freeing organizations from day-to-day operational burdens, enabling companies across various sectors to achieve their highest standards of quality and excellence.
CTO
As CTO and co-founder of Safe, Jaled Moustafa is the company's technological engine and the lead architect of its computer vision and deep learning solutions. With a solid engineering background and a mindset geared toward solving complex problems, Jaled leads the development of robust, integrable, and scalable systems. His ability to turn artificial intelligence into agile, intuitive tools has been key to automating the most critical processes in modern industry.
BUSINESS DEVELOPER
As Business Development Director at Safe, Pilar Sánchez brings a strategic vision and strong commercial sensitivity to connect technological innovation with real market needs. Pilar stands out for her ability to translate complex challenges into opportunities for mutual growth, driving solid partnerships and high-impact projects. Her leadership is a key element in expanding the Rely ecosystem, helping organizations across various sectors eliminate daily operational friction and focus on what truly creates value.
HEAD OF TECH
Pedro Casado has been a fundamental part of the company's journey since its inception. Currently leading the Safe product and project management, he coordinates direct client relationships. His practical approach and readiness to work directly on the factory floor ensure that every deployment adapts seamlessly to real-world industrial environments, serving as a vital bridge between Rely technology and daily plant operations.
HEAD OF AI
As Head of AI and Data Science at Safe, Abel brings a solid analytical foundation backed by his degree in Physics and specialization in Data Science. Currently a PhD candidate in Computing, he conducts research in artificial intelligence and advanced data analysis techniques. Abel leads the strategic development of AI algorithms and models that enable Siali to solve diverse challenges in demanding industrial environments. His scientific approach and expertise in complex problem-solving are key to translating cutting-edge techniques into high-performance automated solutions.
Where we come from
We were born from the uncertainty of two recent graduates. In 2018 we founded Siali Technologies in Cantabria, without yet knowing clearly what the market truly needed. A year earlier, in 2017, we had embarked on Edimot, an educational robotics kit project that earned us the Yuzz Cantabria Award. That first experience allowed us to start building what Siali is today: a technology company developing artificial intelligence solutions based on real needs.
From the beginning, we knew we wanted to work hand in hand with companies and get to know the industry from the inside. For us, this has always been essential: real needs aren't discovered from an office, but right where things happen, where problems arise, and where solutions are tested.
In 2020, the pandemic changed how we understood what artificial intelligence could offer. The need to monitor mask wearing, social distancing, and compliance with health measures led us to explore how to use computer vision to detect risk situations through cameras. That was the starting point of an idea that would eventually become Safe.
What started as a response to a specific need evolved into a much broader goal: using artificial intelligence to anticipate risks and improve safety for people in their workplaces. We realized that this same technology could help companies detect hazardous situations, verify the use of personal protective equipment, identify unauthorized access to restricted areas, or prevent accidents involving vehicles and machinery.
That is how Safe, was born, not as a product designed from a theoretical idea, but as the evolution of a need we experienced firsthand. We transferred what we learned during the pandemic to the field of occupational health and safety, with a clear premise: leverage existing facility cameras to identify risks in real time and help companies act before an accident occurs.
Since then, Safe has evolved to address various safety needs in sectors such as manufacturing, logistics, construction, and port environments. The underlying technology remains the same in essence, but its purpose has grown: moving from detecting compliance violations of a single rule to providing a tool that helps companies build safer workplaces.
Because, at heart, our way of working has not changed since the early days of Siali: we start from real problems, work alongside companies, and develop technology to solve them. Safe is the outcome of that approach to innovation: a solution born in a time of uncertainty that now works to prevent risks and protect people.
OUR STORY
2018
Founding of Siali Technologies in Cantabria.
2019
First computer vision projects in industry.
2020
Launch of Safe as a product.
2024
Expansion into new sectors and international markets.
2025
Awards and consolidation of the team.
We were also finalists at the Factories of the Future Awards (Advanced Factories) and selected for the Basque Government's BIND 4.0 program.
Yuzz Cantabria Award (with Edimot)
Yuzz Cantabria Award (with Edimot)
EmprendedorXXI Award — most innovative company in Cantabria
CaixaBank (DayOne), Ministry of Industry (ENISA), and SODERCAN
Inclusion in the Forbes list of the 100 most creative Spaniards
Forbes Spain
Runner-up Premios Talento Cantabria — Employment Category
El Diario Montañés, SODERCAN, and Torrelavega Chamber of Commerce
Selection for the Lanzadera accelerator
Backed by Juan Roig
Exemplary Industrial Company Award (25th Edition)
Official College of Industrial Engineers of Cantabria (COIICANT)
MICCAI Open Data Micro-Grants — Health Equity Award
Together with IFCA and the Marqués de Valdecilla University Hospital
We are looking for people with curiosity, initiative, and a drive to work on projects that make a real impact. If you are passionate about technology, industry, and safety, you will love being part of our team